An article
by Val Skelton published in Information Today describes how “Users, funders and decision makers are asking tough questions about our products and services and we must be ready to respond with credible usage statistics.” The article leads with a summary of a talk entitled Monitoring and Maximising Organisational Impact given by Brian Kelly at last week’s Internet Librarian International 2010, who argued that the sector “should wholeheartedly embrace this demand for transparency by being clear and open about usage and impact.”