Evidence, Impact, Metrics

Gathering evidence, understanding impact and using metrics

  • Status of this blog

    This blog was used to support the Evidence, Impact, Metrics work which took place in 2010-2011. After the completion of this work, the blog was closed and no further posts will be made.

Action Plans from Workshop

The workshop on “Institutional and Social Web Services: Evidence for Their Value” was held in Birkbeck, University of London on 7 December 2010.   A total of 14 evaluation forms were returned in which participants were asked to summarise the main action plans there intended to take when they returned to work and recommendations and suggestions to be made to colleagues.

A summary of the main points is given below.

Form No. Responses
Personal Action Plans
1
  • Check out some of the outsourced services LSE are using.
  • Check out Ranjit’s dashboard offering.
  • Get proper Twitter stats.
  • More iTunes detail.
2
  • Review use of metrics, particularly looking at how to measure success against benchmarks & goals.
  • Will probably talk to SiD once I’ve identified these in order to access outsourcing vs. doing it in-house.
  • Need to work more closely at social media metrics.
3
  • Follow up on iTunes U talk.
  • Investigate Mediacall.
  • Continue down dashboard route.
4
  • Review our plans for sharing / publishing Google Analytics reports with the institution. Take on board Ranjit’s recommendation for how often to report and when.
  • Investigate Mediacall.
  • Continue down dashboard route.
  • Look at costing some of our web services.
5
  • Meet with other web-related staff to discuss our strategy in light of the issues raised at this event.
  • In particular explore the “dashboard for senior management” idea (of course!)
6
  • Consider developing a strategy for media service.
  • Would like to re-visit blog posts.
  • Will contribute to UK Web Focus blog.
7
  • Discussions about Dashboard with the team,.
  • Clarify how FOI requests are satisfied.
8
  • Little specific at present time. However likely to spend some time reflecting on contents of the day and in discussion with immediate colleagues.
9
  • Look into SiD’s dashboard.
  • Work more closely with our Digital Marketing people who look at GA & SEO, etc.
  • Try & gather some data + metrics about our sites & social media usage.
10
  • Audit of resources / expenditure.
  • Map this to outcomes.
  • Map outcomes to benefits.
11
  • Talk to our media service managers about some issues arising from talks.
  • Look into international Web pages and institutional strategy.
12
  • Write up the main points of the workshop and upload them in my team internal blog.
13
  • Thinking very carefully about proving evidence of any promotional work (e.g. campaign monitoring).
  • Considering issues of cloud vs hosting (e.g. for blogs/documents).
14
Action Plans For Colleagues
Form No. Responses
1
  • More emphasis on value in working methods
4
  • Feed back to colleagues on other institution’s experience of iTunesU.
5
  • Ask questions about the kinds of data that we can be gathering now & going forward  - and actually identify it + start gathering it!.
  • Do some (simple) calculations to prove the cost effectiveness of some online services vs offline.
6
  • Visit UKOLN/UK Web Focus blog.
7
  • Consider how we react to social media + the values involved.
9
  • Dashboard.
  • Digital marketing should be part of pour team (contentious).
  • Use metrics gathered to try and save out IYS (?).
11
  • Consider again setting up institutional blogging site.
12
  • More debate about cloud provision and metrics.
13
  • More strategic consideration of gathering evidence )both for our own purposes and those of projects we work with/evaluate).
Views on the Evidence, Impact and Metrics Work
Form No. Responses
1 Useful – but I still think we don’t fully understand it all!
2 Would be great to establish benchmarks, good practice, etc both for internal use but also across the sector.
3 Would be good to see/analyse how businesses do this.
5 Glad you’re doing this!
6 Really important that JISC is doing this; hope the findings are well disseminated & publicised across the sector.
9 Good idea – would be interested in final reports, useful to us in the current situation to think about our value.
12 Very useful work
13 Very relevant in current environment, useful to think oif ROI and val;ue for money.
14 Good to see that JISC is being pro-active in this area.

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