Brian Kelly will facilitate a two-hour workshop session entitled Using the Social Web to Maximise Access to Your Resources at a two-day Search Engine Optimisation workshop called Improving Your Online Presence which will be held at the JISC Offices, London over 27-28 July 2009. There are well-documented techniques, known as Search Engine Optimisation (SEO), which can be used in order to ensure that Web resources can be easily found in search engines such as Google. This session will explore a number of ways in which the Social Web can be used by organisations seeking to maximise access to their services.