The blog has been running for 27 months now, so how have we done? Well, in that time we have published 186 posts. Some of these have been brief news items, some were more reflective pieces and others described how the sector is using all things digital. Initially most of the posts were written by my colleagues, Brian Kelly and Marieke Guy, and myself.

In addition to those, we started fairly early on having occasional guest posts from people working in the sector. Our first guest post The Black Art of Blogging was by Catriona Cardie, who was inspired by one of Brian Kelly’s workshops on blogging. This was followed by posts such as When Peregrines Come to Town, Dull Library Web Sites and What’s my Email Address Anyway, Miss: Communicating with the Facebook Generation.

Then from April 2010 we changed the focus of the blog to concentrate on guest posts to reflect what people were already doing. Mostly we looked for people in the cultural heritage sector, though we’ve also had guest posts from a school librarian, three academic librarians, a library and information sciences lecturer and a journalist specialising in the library sector.

And what a fascinating set of posts these have been. The guest posts have been interesting and inspiring – a total of 42 guest posts in all. These ranged from My Life as an Object (a Renaissance East Midlands project) to Using a Blog as a Research Diary (by a PhD student), The National Library of Wales and Flickr Commons and Archives 2.0.

There have been lots of interesting ideas with the potential to be re-used elsewhere. So many thanks to all our contributors, you’ve been great.

Ingrid Beazley is the strategic advisor to the Community Outreach Department and the E-learning project developer in the Education Department of Dulwich Picture Gallery. She can be contacted at i.beazley@dulwichpicturegallery.org.uk

The Story of a blog – Dulwich OnView

Dulwich Picture Gallery (DPG) is a small, purpose built art museum on the outskirts of London with a fabulous Baroque permanent collection. It’s England’s first public art gallery, founded 200 years ago exactly and is pretty well known. As might be expected the majority of regular visitors are middle aged/old, white, middle class and local. DPG has a large Friends organisation similarly made up. 3 years ago I was chair of the Friends. I also fit neatly into the description of the regular visitor.

Yes, I had made efforts to attract a different demographic to DPG. Through the Friends I had arranged events to attract younger people and families, but basically, as my children explained to me, no person in their 20s and 30s would have any interest in visiting this ‘old fashioned gallery with its stuffy pictures’.

Then I met a dynamic young woman, Yang May Ooi, at a local party who suggested using social media to reach younger people and explode this myth. I agreed and Dulwich OnView was born.

Dulwich OnView is not a museum blog like the ones you might find on museum websites, written by the museum staff. Dulwich OnView is an independent blog run by members of the local community on a voluntary basis. It has a large number of guest contributors who write about/take pictures of/make short films, podcasts about the local community as well as DPG.  About 2/3 of the posts are NOT about DPG.

So Dulwich OnView is of interest to people who wish to read about local history/events/people/pubs/parks/festivals etc. They might Google ‘Dulwich walks’ and up would come Dulwich OnView’s numerous articles on these. Then they would notice all the references to DPG and be lured to read those posts and follow the wealth of links to the DPG website. We have stats to prove that this happens.

Dulwich OnView minicard

Community interaction

For Dulwich Picture Gallery, Dulwich OnView complements its official website as, like all blogs, it is informal and interactive. Many of the DPG staff write for it, from the director, the marketing, education and curatorial staff, to the warders and interns. The Friends have the opportunity to put up lots of background information about the events that they run which is not appropriate for the main DPG website, and there are many local people who submit reviews of the special exhibitions or just descriptions of their favourite paintings. DPG links to many of these articles from their website. It is an opportunity for DPG to have conversations with the local community via the Dulwich OnView comment boxes.

In the same way as you are more likely to be persuaded to go to an exhibition by your friend in a conversation at the pub, than you might be by reading the marketing blurb on an official website written by a person paid to write it, so posts recommending DPG written by locals are more convincing than reading the official information on its website.

Being a section of a local community website enables DPG to be seen as part of the local community itself, and to show its human face.

Younger people tend to read blogs, and in the case of Dulwich OnView, to accept the invitation to contribute to it. Our youngest blogger is in primary school and we have teens and university students contributing too. We also have authors in their 80’s as increasingly, older people go online not only for information but interactively too. And they tell their friends about their article – perfect viral marketing.

Blog stats.

Dulwich OnView is just 3 years old and now gets about 20,000 hits a month. The referrers come from local organisations/businesses/charities that we have featured and who link to the article from their websites, from forums where we are mentioned and from the DPG website itself. We can tell from the search engine terms that people are not looking for DPG (e.g. ‘east Dulwich cinema’, ‘Ann Shelton’, ‘South London Youth Orchestra’) but that about 2/3rds of onward clicks are to pages on the DPG website.

National and International Recognition

I have talked at numerous national and international conferences from Montreal, Denver Colorado, Iceland (Nodem), Glasgow (Museums Association) and our own London (EVA and many others), and Dulwich OnView won the prestigious ‘Museums and the Web’ award in Denver last year for the ‘best small museum site’.

How is Dulwich OnView organised?

At its inception, the younger members of the committee of the Friends of DPG (and some others not on the committee) were excited about the idea and we formed a team of joint editors. We would take in turns to be editor on duty – to be responsible for having 6 new posts every week, for responding to all emails, for encouraging contributions, for moderating and answering comments etc. I then finished my term as chair and over the next year the committee members involved with Dulwich OnView left, to be replaced by people not interested in online social networking. (We had also set up a Flickr group, a Facebook page and Twitter).

Editorial team get together

Also at its inception, DPG was very nervous about Dulwich OnView. It had no control over the articles, could impose no regulations. Three years ago it was unusual for organisations to have blogs. It took a while to persuade them to mention DOV in the Friends area of their website and to link to us. They had to take us on trust. And in the end they did. All credit to them, and all credit to us for creating a successful website.

Evolution

Recently the burden of running Dulwich OnView has been on just a couple of people, making the task of maintaining the volume and quality of the articles extremely onerous. I had continued my involvement after leaving the committee, but at the end of last year I had an opportunity to change direction which I wanted to take. It was crisis time. How much did DPG value Dulwich OnView? Would they allow it to die?

No; over the years DPG had come to realise the importance of Dulwich OnView as a modern marketing tool, in particular for younger people, and were prepared to employ 3 part time people to run it. They have agreed that it maintains its independence, which, after all, it its USP, and does not become just another institutional blog.

The DPG route from original shock-horror to creating a mini community outreach department to run Dulwich OnView has been rutted and long. It is with immense pride that myself, Yang May and all the original founders of Dulwich OnView deliver this unique and popular website into the hands of Dulwich Picture Gallery with the full blessing of its Director and Trustees.

Stuart Macdonald is the AddressingHistory Project Manager and is based at EDINA & Data Library, University of Edinburgh. He can be contacted at: stuart.macdonald@ed.ac.uk

AddressingHistory: a Web2.0 community engagement tool and API

Background

The AddressingHistory project was funded as part of the Developing Community Content strand of the JISC Digitisation and e-Content Programme and ran from April 2010 until September 2010. Led by EDINA in partnership with the National Library of Scotland (NLS), the aim of the project was to create an online engagement tool built using open standards. Such a tool would enable members of the community, both within and outwith academia (particularly local history groups and genealogists), to enhance and combine data from digitised historical Scottish Post Office Directories (PODs) with contemporaneous large-scale historical maps.

Map and Street Directory

Image courtesy of Addressing History – available under a CCAttribution-NonCommercial-ShareAlike 2.0 Generic through Flickr – http://www.flickr.com/photos/addressinghistory/5169410612/

Post Office Directories, precursors to modern day Yellow Pages, offer a fine-grained spatial and temporal view on important social, economic and demographic circumstances. They emerged during the late seventeenth century to meet the demand for accurate information about trade and industry due to the expansion of commerce during this period. They were published more frequently than the census and generally had information about local facilities, institutions and associations, listings for private residents, traders, trades and professions, sometimes details of important people, and advertisements.

For Scotland there are at least 750 Post Office Directories spanning the period 1770 – 1912. The NLS are in the process of scanning using Optical Character Recognition (OCR) techniques and publishing this historic collection in conjunction with the non-profit Internet Archive.

During the 6 month project period the AddressingHistory ‘crowdsourcing’ tool focussed on three volumes (1784-5; 1865; 1905-6) of the Edinburgh digitised PODs and mapping from the same periods. However the specifications were such as to accommodate the full Scottish collection as and when they become available.

One significant deficiency of this collection, which the AddressingHistory online tool aimed to redress by ‘crowd sourcing’, was that the addresses were not geo-referenced. It was the pre-existence of large scale geo-referenced and contemporaneous maps (as supplied by the National Library of Scotland) against which the historic post office directories were contextualised that thus allowed manual (geo)referencing down to individual house address level to be accomplished. This is achieved by simply moving a pin on the map i.e. the map is the mechanism through which the geo-reference is allocated by the user to a particular POD entry.

To assist the geo-referencing exercise addresses from each of the directories were parsed using Google’s geocoding software in order to assign a geo-reference.

Technical Development

The AddressingHistory tool and Application Programming Interface (API) comprises several software components, each built with resilience and sustainability in mind. Open Source software was chosen in several instances, allowing for great flexibility and a feature-rich application, whilst containing costs.

Development initially began by scoping the application’s requirements, designing a database structure to store the information contained in the Post Office Directories in conjunction with pre-processing and data-loading software.

An API is available, allowing access to the raw data via multiple output formats. It is accessible via a RESTful web service.

The client application was built upon the API, featuring web based mapping. To the OpenLayers mapping, we added a collection of historical maps from NLS, contemporary to the three Post Office Directories of interest. A user registration, facilities to edit the stored data and suggest specific changes were added towards the end of the development, together with various enhancements – including a view to the original scanned directory pages.

User Generated Content

The AddressingHistory project raised a number of issues regarding user generated content (UGC) created by the community such as mediation, validation and cross-checking of UGC.

At present the AddressingHistory team retain the option to check UGC and will do so on a periodic basis. It has also installed a logging facility in order to identify inappropriate behaviour (e.g. spam) or inaccurate UGC.

Social Media

AddressingHistory blog

A key element in determining the success of the project was the establishment of a mechanism whereby the ‘crowd’ could contribute to the creation of a fully geo-coded version of the digitised directories. In part an avenue through which such community engagement could be realised was via communication with Edinburgh Beltane – a national co-ordinating centre for public engagement and the College of Humanities and Social Sciences Knowledge Transfer Office. Social media channels were also deployed to engage the public, to develop links within the community, and to act as a vehicle to expose the tool and API to a wider audience.

At the outset of the project a WordPress blog (http://addressinghistory.blogs.edina.ac.uk/), was deployed as the key space for communicating and engaging with interested members of our target audiences.

Twitter was an unexpectedly useful space for the project with over 160 Tweets posted under the @addresshistory account with many messages receiving ReTweets and a Facebook page was also created for AddressingHistory for sharing short updates, useful links and to encourage viral sharing and recommendation.

As a longer term strategy we intend to maintain where practicable blog activity, Facebook and Twitter presences. A mailing list has been set up to ensure we can remain in contact with those interested in AddressingHistory developments and a Google group has been established aimed at users interested in using the AddressingHistory API for their own websites, projects, or mashups.

Conclusions

AddressingHistory was an ambitious project which combined a range of technologies from data processing and database design, to Web 2.0 and web mapping services. Much was achieved within the relatively short project in terms of public engagement and amplification through social media facilities and channels, and the delivery of a robust and scalable website and API capable of empowering the ‘crowd’ with the facility to search and edit geo-referenced content from the Scottish Post Office Directories and digitised historic maps from the same era.

With more funding, the AddressingHistory website would benefit from more engineering work on the data pre-processing and loading – perhaps making more use of the different sections of the directories together with advertisements etc.
AddressingHistory would also profit from the addition of further content (for other areas of Scotland) to potentially broaden the user community.

Gauging the success of the project however goes beyond the delivery of engaging and innovative online tools. It will be ultimately be measured by continual and extended use within the wider community.

To access the AddressingHistory online tool and API please point your browsers at: http://addressinghistory.edina.ac.uk/

The Social Web: Opportunities in Difficult Times
Ann Chapman will facilitate a 1-day workshop The Social Web: Opportunities in Difficult Times to be held at Discovery Museum, Newcastle upon Tyne on 26th January 2011.
http://www.ukoln.ac.uk/cultural-heritage/events/social-web-newcastle-2011-01/

The Social Web: Opportunities in Difficult Times
Ann Chapman will facilitate a 1-day workshop The Social Web: Opportunities in Difficult Times to be held at University of Manchester, Manchester on 3th February 2011.
http://www.ukoln.ac.uk/cultural-heritage/events/social-web-manchester-2011-02/

The Social Web: Opportunities in Difficult Times
Ann Chapman will facilitate a 1-day workshop The Social Web: Opportunities in Difficult Times to be held at Museum Studies Building, School of Museum Studies, University of Leicester, Leicester on 22nd February 2011.
http://www.ukoln.ac.uk/cultural-heritage/events/social-web-leicester-2011-02/

Claire Welsby is the Senior Producer (Digital Media) at Kew Botanic Gardens. You can follow her on twitter [http://twitter.com/claire_w] and contact her at claire.welsby@kew.org

Blogging, why bother?

Following a couple of recent posts that I’ve written for Kew’s Digital Adventures blog (run by the Digital Media Team), Ann Chapman from UKOLN got in touch to ask if I’d share a little bit more about why we set this blog and what we (the team) get out of it.

Why we set up Digital Adventures

We originally set up the Digital Adventures blog to document the re-launch of Kew’s website and create a space for the Digital Team to write about things that interest them and share information and knowledge with each other and the broader sector.

To date member’s of the team have written behind the scenes posts about trips to the Herbarium and the Queens visit as well as more digital focussed posts that reflect on knowledge sharing events that we’ve attended, such as Top hints and tips for making great audio slide shows for the web (our most popular post to date) and Why open data projects are here to stay.

Most popular post to date on Kew Gardens blogs

6 reasons to start a team blog

There are many reasons why people get into, and enjoy blogging. The most important thing to remember is the delicate balance at play in terms of blogger motivation. From personal incentive on the one side (what am I getting out of it) and knowledge sharing on the other (what am I giving back). In the context of my work at Kew, here are some of the reasons that I share when talking to people who express an interest in blogging.

Blogging is great because you can:

• Build interest in your work and inspire others

• Take part in conversations that are happening online around your area of interest and establish a profile within these communities

• Invite comments and feedback from readers to increase your awareness of their interests and views

• Be generous and share knowledge about the things you know so others in your industry can learn and benefit too

• Provide your peers and interested audiences with unique access to your work, regular updates and exclusive behind-the-scenes insights

• Use writing as a way of thinking things through and working things out.

Encouraging others to get involved

Kew Gardens now has 11 blogs

Over the last year, as well as setting up our own blog, we’ve also developed a growing network of bloggers who represent different areas of Kew’s work. One year on, Kew is now the proud host of 11 blogs spanning the Library Art & Archive, the Tropical Nursery, the Herbarium, the Alpine & Rock Garden and the Economic Botany collection.

If you’re considering starting up a blog network in your organisation, as well as being supportive and encouraging, the three pieces of advice that I can give you when you’re starting out are:

• Have a strategy, but start small. Be content to grow your blog network over time.

• Focus your energies on supporting and encouraging colleagues that ‘come to you’ with a proactive interest in blogging – other people and departments will follow in time.

• Develop shared and agreed guidelines for blogging and dealing with comments as soon as you are able. This helps your colleagues feel more confident in managing their blogs proactively and coming to you for support.

What’s next for blogging at Kew?

There are two (and a half) things that I’m interested in developing in the context of blogs at Kew in 2011. The first of these is growing our blog network to cover even more areas of Kew’s work. The second is improving Kew’s profile online and becoming part of the wider blog network.

In terms of the first point, this is really about extending our reach internally and continuing on with what we’re already doing. I’m happy to say that since we launched Kew blogs, colleagues from around the organisation regularly get in touch with us to open up dialogue about blogging at Kew.

The second aim is much more of a challenge, but one that I’m incredibly excited about.  To raise Kew’s profile across the blogosphere and become part of a wider blog network we need to start extending our reach outside the walls of www.kew.org too – in a more strategic and proactive way. This includes promoting our blogs on other platforms (such as blog aggregation and partner websites) and encouraging bloggers ‘out there’ who write about areas of shared interest (such as gardening, plant science, botanic art, nature photography, biodiversity and conservation) to get to know Kew better and write about our work.

Kew's Alpine and Rock Garden blog

And if you’re wondering what ‘the half’ refers to

One of my own little aims for 2011 is to further encourage the Digital Team at Kew to get more consistent in our posting. We really do have interesting stories to tell and useful things to share and it would be great to get to a place where we can genuinely say that we’re leading by example…

Here’s to next year!

Firstly, I often find interesting posts on the Museums Computer Group email list. It’s worth signing up to this list to see what others are doing and to exchange experiences. The first three items below were spotted on this list.

Jerry Weber posted that Northampton Museum and Art Gallery had just set up their new Flickr site because their council website does not yet meet their needs; they will be using Flickr as an alternative. And they went for community collaboration as most of the input has been from volunteers and school work experience pupils.

Linda Ellis wrote about a group of 5 Black Country museum services that now have a blog, Flickr and twitter accounts. They decided not to have a Facebook account initially but think they might have collection-focused Facebook fan pages in the future ‘along the lines of ‘I’m a fossil fan’, ‘I like leather’(!!) or ‘Samauri Swords’ ‘.

Then there was Colin Hynson’s post about the Flickr group UK Museums he created to show good examples of museum displays throughout the country so that other museum professionals to see what others are doing when they are thinking about new displays of their own. This now has 106 images.

I also have a look at various museum web sites now and again and found these ideas.

The V&A Museum now has a range of blogs, from curators, artists in residence an tutors from the Royal College of art. Usefully they also list finished blogs as well as current ones. And I’ve always liked their Things to Do section – the Design a ‘something’ series is fun, you can design anything from a coat of arms to a tartan, a room, a tile or a ring.

The Fashion Museum in Bath has an exhibition of dresses worn by Diana, Princess of Wales running from July 2010 to January 2011. They are encouraging visitor input in several ways. “Included in the exhibition space, is a memory wall where visitors can leave their own memories of Diana. These will be updated on the website here, but you can also upload your own comments on our Facebook discussion page and also on Twitter.”

The Sydney Powerhouse museum has several volumes of swatchbooks containing thousands of bright, unfaded samples of fashionable fabric designs, braids and laces ranging from the 1830s to the 1990s. They have now digitised a selection of these to form an electronic swatchbook. You can search the swatchbook by colour using a colour grid or by year (currently five years are available).

On the National Museums Liverpool blog I found a post about their X-Ray Your Toy event (30 July and 25 August 2010), which they are holding to show how they use science to examine their collections. They’ve put up a selection of toys they’ve already x-rayed on Flickr and plan to add more from the events. The blog is part of their Big Art for Little Artists section of the web site.

Lisa Anderson is a Subject Advisor (Law, Archaeology and Antiquity) in the Library Services at the University of Birmingham. She can be contacted at l.anderson@bham.ac.uk

New Technologies Blog

At the University of Birmingham the library has a New Technologies Group (NewT), and over the years we have looked at and shared information amongst ourselves about new technology applications and tried to work out if we can use them for teaching, research or to create work efficiencies. The group consists of subject librarians, library services managers, a member of IT Services staff and a member of the University’s eLearning team.

We work with other members of Library Services on projects that involve new technologies for example I recently worked on a project with another member of library staff which investigated how portable devices worked with our resources and how our students currently used them. Two NewT members are working with a staff member from Library Customer Support on how we could use QR codes and we are also investigating how we can make our services more mobile friendly. When a subject librarian said that she still didn’t feel certain about how to use all of these new Web 2.0 tools we worked with her and put together a short course that any member of our library staff could attend.

I would recommend all libraries to set up their own NewT groups. There is so much happening and at such speed that it is difficult for one lone individual to be able to keep up with all of these developments. In NewT we all have different skills and interests and this helps us to remain on top of things. Most of us are not technical types, and having a group of people helps us to help each other to work out how these new technologies work, and gives us someone to test them on. We can’t shy away from these new technologies just because we don’t understand them to begin with as libraries and technologies are now interlinked. We need to have room to experiment and to gain ideas from how other people use them.

We have decided that some of our information may be of interest to a wider audience and so have created a New Technologies blog which you can find at: http://newtbham.wordpress.com/ . We are aiming to add at least one or two new items to the blog each week. If you are like me and prefer to follow tweets to blogs, then I will be tweeting about each new blog entry via my @Subjectadvisor http://twitter.com/subjectadvisor twitter account.

Colin Campbell is editor at the Riverside Museum Project, a £74 million development creating a new transport museum by the River Clyde in Glasgow, due to open spring 2011. He can be contacted at ColinJ.Campbell@glasgowlife.org.uk

Riverside Museum Blog

More than 10,000 people came to bid farewell to Glasgow’s Museum of Transport when it closed its doors for the very last time on Sunday 18th April 2010. While newspapers and magazines paid homage and TV stations ran nostalgic bulletins, people like you and me posted personal tributes on blogs, forums, in Facebook, Twitter and so on.

At the same time, the Riverside Museum Appeal – charged with raising £5million for the new transport museum – launched its public appeal, aided by figures including Robbie Coltrane and Carol Smillie.

Why Blog?

With the huge volume of interest, it was clear that this was the right time to create a blog about the Riverside Museum Project. Its aim was not just to inform interested members of the public; we also wanted a way to update our colleagues in Glasgow Museums and our parent organisation Glasgow Life as well as employees of Glasgow City Council and other partners.

Early posts focused on the work behind the scenes at the Museum of Transport. Photographs revealed subway cars under sheets of polythene, the hugely popular re-created 1930s street being demolished, objects such as the Royal Mail horse-drawn carriage being taken away. Project photographer Iona Shepherd’s excellent photography is a major feature of the site.

Subway cars (Photograph by Iona Shepherd, Copyright Glasgow City Council)

While the story of the removal of the museum’s objects made (and continues to make) some excellent news articles and photos, we also wanted posts from a curatorial and conservation point of view. Joining Iona were curator John Messner, conservator Rebecca Jackson and decant technician Lisa Brown. Rebecca’s before-and-after posts look at the conservation of objects ranging from shoes to ship models. John, meanwhile, has revealed the stories behind the objects. Their posts are complemented by Lisa who blogs about their removal. You’ll also find updates about the building’s construction, as well as posts from other departments, such as admin, whose massive archiving project was the focus of a recent blog.

Locomotive (Photograph by Iona Shepherd, Copyright Glasgow City Council)

Aims, Strategy and Design

As well as guidelines for publishing to WordPress we also created a strategy outlining our aims and hopes for the blog. We considered word length, tone, image size, resources, what content to share and what to hold back. Yes, we wanted to share the project’s behind-the-scenes news, but not at the expense of the Riverside Museum Appeal. In fact, rather than diverting attention from the appeal, the blog has supported it. Thanks to WordPress’s cross-publicising feature, each new blog post automatically creates a status update for the RMA’s Facebook and Twitter streams, bringing in readers from the appeal’s fanbase while at the same time adding to the richness of their own feeds. Though it’s impossible to accurately quantify the numbers – and the financial benefit – the appeal has seen the number of its Facebook and Twitter followers increase since we launched the blog.

How successful has it been?

It’s still early days, and there are teething problems. Issues with access and internet speed continue to dog us. Time is often in short supply, particularly as the demands of the project intensify in the run-up to opening. But we manage. There is plenty of excellent content, and most weeks we manage to publish between three and five posts, including the regular Picture of the Week.

Riverside Museum attracts a lot of comment online. Much of it is positive, but not all. Opinions range from excitement about the Zaha Hadid-designed building (her first major construction to be completed in the UK) to criticism of the decision to relocate Glasgow’s transport collection from Kelvin Hall. And as Riverside Museum moves towards its opening in spring 2011, the comments, status updates and posts will only increase. Thanks to our blog, the Riverside team now has a strong voice that can take part in the online dialogue.

Aerial view (Copyright BAM/Hawkeye)

Andrew Dawson is Project Assistant for the Connecting for the Future project based at The Potteries Museum & Art Gallery where he is responsible for helping with the general running of the CftF project, but particularly with the collection and storing of participating museums’ data, the running of The Potteries Museum’s e-newsletter and the maintenance of the project’s microsites & associated Twitter, Flickr, etc. presences. He can be contacted at andrew.dawson@stoke.gov.uk

Connecting for the Future

Context is Everything

Describing the various facets of the Connecting for the Future project – of which I am part of – seemed like the easiest way to give you an overview of when, where and how we’re planning (and beginning!) to use social networking and Web 2.0. Please forgive the heavy use of the future tense in parts, but much of the project is still in the concept/building/testing stage – I’m sure that the follow-up post in early 2011, when much of the project will be complete, will flesh out these concepts with the trials and tribulations of bringing Connecting for the Future to completion in March 2011.

The Very Near Future

One of the project’s main goals – and one of two key deliverables – is to create a hub website for all of Staffordshire’s museums and heritage sites. Where this will differ from normal tourist-centric websites such as Visit England or Culture24 is that the Connecting for the Future concept – “My Museum” – plans to add a social networking element to this information which will allow users to personalise their museums and heritage site experience.

Using Buddypress – a social networking platform which began life as a spin off from WordPress – to power the site, we hope to build a place where people create an account and tag (or “Like” if we use a Facebook analogy!) the museums they’re interested in. This will then augment their view of the rest of the site: for example, an Events panels will display events happening at museums they’ve tagged (with further user-defined filtering for different types of event) or an Object of the Day panel will show an object pulled from the collections data of one of their tagged museums. We’re also looking at ways to implement real life tagging by using individually QR-coded tags that people can hang up at a museum or heritage site to proclaim “This is My Museum!”.

The second key deliverable – and the one that will power parts of the My Museums concept such as the Object of the Day – is the creation of a repository of collections data from all the museums taking part in the CftF project. As well as being fully searchable we were also keen that this data be completely open and so anyone can use the API (Application Programming Interface) to create applications, widgets, mashups or even just play around with Yahoo Pipes to create new ways of viewing or interacting with the data (Digital New Zealand is a great example of how data is being used in this way).

A quick test of the API using Yahoo Pipes

The Present

The events, exhibitions and objects held at the Potteries Museum & Art Gallery have proved to be an invaluable resource for the Connecting for the Future project as they have given us the opportunity to experiment with ideas and services which we think other museums and heritage sites may benefit from using.

We’ve already launched www.spitfireRW388.org.uk, a microsite dedicated to the museum’s Spitfire, and are completing another site to run alongside the City’s Centenary celebrations and an associated temporary exhibition. Both microsites were designed to have only a small amount of static content, instead being given life by memories, photos, audio and video contributed by the public (which I’ll talk about in detail within the context of SpitfireRW388 in a future post). The repository of collections data mentioned earlier is also searchable from each of these websites, and searches can be locked to particular organisations, subjects or any other field or keyword from the data.

The under-construction Portrait of the Potteries Microsite

In a similar way to WordPress.com, both of these microsites are run from a single WordPress Multi-Site (originally WordPress MU before it was subsumed into WordPress 3.0) install, giving us the ability to create new microsites or blogs for museum events and exhibitions incredibly easily and quickly. This very flexible and extensible system means that we can offer those partner museums and heritage sites without a web presence an opportunity to create their own blog, microsite or even fully fledged website, or offer a blogging platform to those who already have an established web presence.

Since January 2010 we’ve been using MailChimp as an e-marketing tool to supplement the print advertising and quarterly “What’s On” leaflets produced by The Potteries Museum. Although there are many companies offering e-marketing services we decided to use MailChimp as it’s less corporate feel and user-friendly interface was something that we felt museums & heritage sites just getting to grips with this technology would appreciate (and the chimps of course – everyone loves chimps!).

The MailChimp dashboard

MailChimp’s “Forever Free” plan is also a great choice for these institutions, as it’s unlikely that they’ll ever reach the 1000 subscriber/6000 emails per month limit, and MailChimp even offers an easily authenticated not-for-profit discount of 15% once that limit is reached. For paying customers their “Social Pro” add-on is also invaluable (and free until March 2011), giving you information about which of your subscribers is on Twitter, Facebook, MySpace, LinkedIn and Flickr, as well as how “influential” each subscriber is on these networks. Any of these pieces of information can be used as a segment, meaning you can email just those subscribers who are on Flickr to tell them about your new photo competition, or just those on Twitter (that don’t follow you – a segment within a segment!) to let them know that you have a Twitter account and what sorts of things you discuss on it.

For the next post in this series I’ll be using our new microsite, www.spitfireRW388.org.uk, to show you more specific examples of where and how we’re using social networking and Web 2.0 to try and engage with the public and open up new sources of information surrounding the City’s Spitfire.

Kiara King is the Archivist for the Ballast Trust, a charitable foundation that provides a rescue, sorting and cataloguing service for business archives with an emphasis on technical records such as plans, drawings and photographs. She can be contacted at: kiaraking@gmail.com.

The benefits of using Web 2.0 tools in your archive

In my last guest post I talked about some of the ways you can use web 2.0 tools to share your collections, communicate differently and find a wider audience for the resources you have developed. In this post I’m going to expand on the potential benefits gained by using web 2.0 tools to do this and my own experience of using web 2.0 tools at work.

Benefits

Engaging with web 2.0 offers many benefits but the main one is that it gives you multiple ways to get the message about your archive and collections out to lots and lots of people. Considering that 70% of UK households have the Internet (Office for National Statistics), there is the potential to reach a much wider audience by using these tools and maximising your online presence. Some of the benefits this approach can result in are:
• Increased awareness of collections among existing and new users
• Diversification of users
• New opportunities for collaborative working
• The ability to capture additional information about collections
• Varied access points to your collections
These all sound like good things but what do they really mean for an archive?

Share your collections – open them up using flickr, wikis, youtube

Putting content from your collections on other websites allows you to push that content to users through sites that they are already using. You can also take a “shop window” approach and showcase a limited number of items through these avenues and then direct people back to your main site if you prefer.

Sharing content will increase awareness and help reach different users but it can also give back by providing new information and content for your collections. The Great War Archive project used flickr as one way to gather digitised items from the public. Although the project is now finished, the flickr group continues to receive contributions and now has 2,423 images from nearly 300 members.

Screenshot of Great War flickr group page

Web 2.0 tools can also enable an archive to allow additions to existing content to be made with ease. Images in flickr can be tagged with user subject terms, youtube videos can receive comments and a wiki version of your catalogue can be edited and added to while preserving the original. By allowing the user to participate in the descriptive process, archivists can obtain detailed and informed descriptions of their collections that they themselves would not have the knowledge or time to produce. The National Archives have developed a wiki version of their catalogue called Your Archives which allows users to contribute their knowledge of archival sources to the site by adding to the catalogue and research guides or submitting transcriptions of documents.

The benefits of sharing collections via other websites are:
• Various online profiles for your archive – allowing you to tailor content for different audiences.
• Multiple ways to access your content – lets you bring content to the user.
• Increased awareness of the collections – raises the profile of collections.
• Capture of user knowledge – allows you to improve and enhance your finding aids.
• Engaged users – can provide mew content for collections and further information about them with ease

Communicate differently – by blogging

Blogging and/or tweeting provides a regular, informal way to communicate news and information about your archive service, its collections and events. The popularity of smartphones with 11 million users in the UK (comScore study means that more people are accessing web content on the move which gives this form of communication even greater impact and immediacy than traditional ‘news’ pages.

Blog software and twitter logos

The benefits of using these methods of communication are that they allow for engagement with what you do by allowing people to comment and reply to information you post, this can generate conversations between the archive and its users.

Different communication channels give you:
• Regular contact with a different audience – you can reach different people with an immediacy that traditional news sections on a website don’t have.
• Improved understanding about ‘what you do’ – by blogging about the day to day aspects of being an archivist.
• The ability to react quickly to current media topics and connect with them – make your content relevant by picking up on news items and anniversaries.
• Engagement by providing users with a way to give you feedback – people can comment on blog posts, reply to or retweet your tweets.

Share your resources – reach a global audience with podcasts

Giving talks to family and/or local history groups, schools or within your organisation about the archive and its collections is a great way to promote your archive and raise awareness of the collections. If you have taken the time to prepare a talk or presentation, wouldn’t it be great to reach as wide an audience as possible? By recording your talks and making them available online you can. This also allows you to build a resource up of past talks that users can access when they wish.

Podcast logo

The National Archives has a very successful and varied podcast series with over 150 episodes. According to podcast alley the TNA series is in the top 10% of podcasts downloaded out of over 85,000 other podcasts and on iTunes, 11 of the 20 bestselling government podcasts are TNA ones.

The benefits of a podcasting are:
• Potential global audience – 19% of the 222 million Americans who use the Internet have downloaded a podcast (Pew Internet Research Centre)
• Better informed users – recorded talks can also be used by visitors before they come to your archive to provide audio guides about certain collections and give basic information about how to use an archive and its resources.
• Flexible access to your resources – users can choose when to listen to your talk.
• Improved listening figures – in a three month period during 2007 TNA podcasts were downloaded 8,000 times.

My experience at the Ballast Trust

I’m the archivist for a small charity called the Ballast Trust which provides a rescue, sorting and cataloguing service for business archives with an emphasis on technical records such as shipbuilding, railway and engineering plans, drawings and photographs. It has been working for over twenty years to help archives understand their technical records and make their collections available for the public.

When I started, the Trust didn’t have a web presence so I created a website and also a blog to provide information about us and our activities. In time we have also joined flickr to allow us to share the small photographic collections that we have with a wider audience.

Screenshot of Ballast Trust blog

My experience with these three sites, created at no financial expense using blogger and flickr (http://www.flickr.com/) has been a very positive one. Together all three have helped to give the Ballast Trust a higher public profile, create new connections and share what we do with a global audience. The blog consistently gets higher statistics compared to the website, in the first year the website received 554 visits from 20 countries compared to 1,212 visits to the blog from 64 countries. Since we started a year ago; our flickr pages have had nearly 3,000 views, we’ve received comments and information about some pictures and an enquiry about volunteering with us.

For a small organisation this has been a great way to extend our network and put ourselves and what we do out there. It has required only basic technical knowledge and an small investment of my time but nothing else and given us great results to build on.

Examples and experiences from other organisations

Don’t just take my word for it! There are plenty of other archives out there using web 2.0 and seeing the benefits. There is an excellent selection of case studies available on the Interactive Archivist website covering a wide selection of web 2.0 tools, including some of the following:
• Using a blog to market your archive at Northwestern University Archives
• Using podcasts to increase access at the Kansas Historical Society

Lots of archives have a presence on flickr, there are 198 organisations in the ArchivesOnFlickr group and these two reports from early adopters about their flickr pilots are a great resource for more information:
• For the Common Good, is the 2008 report on the Library of Congress’ Flickr Pilot Project.
• Lessons from the National Library of New Zealand’s Flickr pilot