Museum Marketing
Posted by Brian Kelly on October 11th, 2010
Just found this blog MuseumNext (previously titled Museum Marketing) written by Jim Richardson, Managing Director of Sumo, a specialist design consultancy working in the arts and cultural sectors.
There are some interesting posts on using social meda to promote your institution and to support your activitues, and while it’s aimed at museums, many of the posts could apply to libraries and archives as well.
Whether it’s Dealing with negative feedback, Follow a Museum day, 10 steps to supercharge your Museums Facebook page, Tips for creating more interesting tweets for your museum or a Step-by-step guide to getting started on YouTube (for Museums) there’s a lot of useful stuff here and well worth a look for ideas.

October 11th, 2010 at 11:40 am
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